Hit Record · A free 7-day course
Get your expertise out of your head in 7 days.
One prompt a day, answered out loud. By Day 7 you’ll have a one-page Expertise Brief, your first 10 conversations, and your first messages sent.
You’ve done the work.
You’ve built the expertise.
You’ve invented the solution.
But you’re still getting overlooked.
- Busy months, then empty ones, and no real control over which comes next.
- Every prospect decision runs through you, because only you know who’s a good fit.
- You know what you do, but you can’t explain it in a sentence.
- You’ve meant to reach out to past clients for months. It never feels like the right time.
It’s not effort. Your expertise is stuck in your head.
A portion of that “private data” is the information stuck in your head. Your personal experiences and stories. AI does not have access to that (yet).
Getting it out is uncomfortable, so it waits until it feels ready. Hit Record gives you one small prompt a day. You answer it by hitting record on your phone, so you never face a blank page.
What you get
Everything you need to go from stuck to sent.
18-page Hit Record PDF
Every lesson, story and prompt in one place. Print it or keep it on your desktop.
7 daily prompts
One short email a day with that day’s story and the questions to answer out loud.
Your 12-question Expertise Brief
The same 12 questions my clients answer before we start working together.
Tracker and templates
A 10-conversation tracker, a message checklist, and five discovery questions for when they reply.
How it works
Extract. Build. Launch.
- Day 0 · StartThe cost of being the best-kept secret
- Day 1 · ExtractYour best clients
- Day 2 · ExtractThe problem, in their words
- Day 3 · ExtractFit signals and red flags
- Day 4 · BuildSay it in one sentence
- Day 5 · BuildYour proof stories
- Day 6 · LaunchYour first 10 conversations
- Day 7 · LaunchSend your first messages
You don’t have to write
Write like you are sending a voice memo to a friend that asked a question about the topic. Use a voice recorder to record it and transcribe later.
From the field
What happens when it’s out of your head.
“I didn’t have a mechanism to really create that conversation.”
Founder, leadership coaching firm
“I want a well-documented engine.”
Founder, medtech regulatory advisory firm
Why listen to me
I was my own first customer.
My career doesn’t fit on a linear resume: engineer deploying industrial automation at Rockwell, Stanford MBA, a B2B consultancy across the US and Africa, four published books (the fifth, The Recording Artist, is on the way), and Practice Ground every Saturday.
For years I couldn’t explain it in one sentence. So I hit record, got it out of my head, and found the thread that ties it all together. Now I help founders and business owners do the same with their expertise. Hit Record is the self-serve version of the method I use with clients.
Is this for you?
- You run a consultancy, advisory practice, coaching firm or technical service business.
- Most of your work comes from referrals.
- You want more conversations with the right people, without hiring a sales team.
- You want a lead list to buy.
- You want a mass email template.
- You’re looking for a way to go viral.
Questions
How much time does it take?
About 20 minutes a day for 7 days. Most of that is talking, not typing.
Do I have to write?
No. Answer each prompt as a voice memo, then transcribe it. The workbook has space if you’d rather write.
Do I need a big network?
No. Most founders find their first 10 people in past clients, collaborators and their inbox.
Is this about LinkedIn content?
No. Your Expertise Brief will sharpen your website, profile and content, but the goal is conversations.
What happens after Day 7?
You’ll get Practice Ground, my Saturday newsletter. If you want help, you can book a 30-minute Clarity Call. No pressure. Just options.
Hit Record
Seven days from now, your expertise could be on one page, and in ten inboxes.
Start with Day 0 today.